Once affiliates begin
to sign
up to afiliate programs, even if you are automatically approving
them, its in your best
interest to audit your network on a regular basis. Now, the FTC is
making marketers responsible for the actions of their affiliates. If
your afiliate programs get out of control, it could cost you a lot of
money.
You'll have hundreds
of
affiliates sign up for your online affiliate
marketing
program. Hobbyists, spammers, webmasters
and even marketers. It's very important that you review each one on a
regular basis to ensure the way they are promoting you is acceptable to
your afiliate
programs and above all - its legal.
Below,
you'll find some tips when screening:
1. Online
marketing affiliate must have an active web site. If not, they may
be
spammers.
2. The affiliate site content must relate to your afiliate programs
products or services.
3. The site should have appropriate levels of content.
4. Misuse of content. Be very clear with your affiliates and what
content they can use from your afiliate programs website.
Affiliate
fraud
Fraud with affiliates has been increasing over the last several years
with many afiliate programs being targeted, which is another great
reason to screen your online
marketing affiliate on a regular basis. With fraud, there are two
main types:
Malware
Some affiliates out
there have developed
software that is
installed on a machine, normally as part of a free
download. When someone clicks on the affiliate link, the true affiliate
ID is replaced with the fraud thus depriving your afiliate
programs
from earning money.
Fake
purchase
If you have a product
of high value that returns large commissions for
affiliates, you may notice some bad parties signing up to your afiliate
programs, then using stolen or fake credit card information to purchase
products via their links.
Communicating
with your online
marketing affiliate
Good affiliates are normally busy, as they can easily forget about your
afiliate programs services and products. As time goes by, your offers
can wind up less in
less visited areas or accidentally deleted.
It's
extremely important to
stay in contact with your affiliates in your afiliate programs, even
more so with the high
performers. Do not wait for them to contact you, as if you do, it
normally means they are reporting a problem. By taking the time to
contact them, you are showing that you are interested in the
partnership.
You
don't need a new product
as an excuse to contact your powerful online marketing
affiliate. Even if it's just a
quick note to ask if they need anything. You can also use the
opportunity for feedback on your afiliate programs as well.
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